An award-winning author, magazine columnist, and veteran educator, Varina possesses 20 years of experience in developing brands at the foundational level. After graduating Phi Beta Kappa with Highest Honors from The University of North Carolina at Chapel Hill in 1999, Varina worked in New York, helping to establish the first digital brand of a major national magazine. After graduate school at Oxford University, she went on to help found Ensworth High School, establish her own writing firm Willse Ink, and launch an interactive digital platform aimed at promoting personal and communal reflection. She has been collaborating with Laura for over 5 years on branding projects and serves as Circa’s chief Content Strategist. When not pondering or writing, Varina enjoys spending time on her family farm with her husband and three daughters.