Social Media Dictionary

blog

/blawg/ – noun

A regularly updated website featuring articles, discussion or information published in reverse chronological order so that the most recent article is at the top.

emoji

/ih-moh-jee/ – noun

A small picture or symbol that is used in texting and other electronic communications, usually part of a standardized set.

engaging

/en-gey-jing/ – verb

Interacting and communicating with other social media users.

filter

/fil-ter/ – noun

Different overlayed effects that you can apply to photos.

follow

/fol-oh/ – verb

Subscribing to a user’s posts in your content feed.

hashtag

/hash-tag/ – noun

A link which shows all recent posts with the same term indicated by putting the # symbol in front of the word or phrase

impressions

/im-presh-uhns/ – noun

The number of times your content is displayed, no matter if it was clicked or not.

likes

/lahyks/ – noun

A term used to give positive feedback or connect with content people or pages post.

meme

/meem/ – noun

Typically an image with text above or below it, but can also come in gif and video form, used to describe a thought, idea or joke.

newsfeed

/nooz-feed/ – noun

A list of newly published content on a website.

reach

/reech/ – noun

The number of people who see your content.

share

/shair/ – verb

To repost on a social media site through another user’s channel.

social media

/soh-shuhl-mee-dee-uh/ – noun

Websites and applications that allow users to create, share and network.

social media monitoring

/soh-shuhl-mee-dee-uh-mon-i-ter-ing/ – noun

The process of overseeing and responding to mentions related to a business that occur on social media.

social media roi

Social Media Return On Investment (ROI) is the calculation of how much a brand has invested in social media and how much income they are generating because of those investments.

tag

/tag/ – verb

To identify someone else in
a post, photo or status update that you share, or to notify that person that you have mentioned them or referred to them in a post or a photo, and provide a link back to their profile with the @ symbol before their username.

thread

/thred/ – noun

Beginning with an original post, the conversation and comments that follow.

trending

/tren-ding-top-ik/ – noun

A subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time.

user-generated content

/yoo-zer-jen-uh-reyt-ed-kon-tent/ – noun

Photos, quotes, videos, blogs, etc. that are created by consumers and made public.

thread

/vahy-ruh l/ – noun

when a piece of content — whether it be a YouTube video, photo, blog, etc — achieves noteworthy awareness from frequent sharing and word of mouth.