Her love for design started at a young age, during the era of Myspace HTML templates & AIM flash Buddy Icons. Later in high school, Web Creation and Computer Graphics courses led to Sam’s passion for Graphic Design. Sam attended Western Michigan University, where she graduated with a Bachelor’s in Fine Art, majoring in (what else but) Graphic Design. With four years of freelance & in-house experience in real estate & information technology, Sam specialized in defining and implementing marketing strategies, with an emphasis on social media and digital projects. In 2017, Sam founded the Kalamazoo chapter of Ladies, Wine & Design—an international network of creative women empowering each other through discussions of creativity, business, and life. Her off-screen life includes a healthy obsession with Corgis, keeping up with reality TV, and exploring the Kalamazoo food scene.