Logo File Field Guide

Sep 29, 2020 | Resources

Understanding Your Logo Files & How to Use Them

Whether you’re DIY-ing your brand or calling in the pros *ahem*, you’ll need some logo files. If you just received fresh brand assets from Circa, consider this your official logo un-boxing tutorial. Below is a  list of logo files we always include, and how and where to use them.

Working File Icon

Working Files

Master files for editing, resizing, and resaving new logo versions

 

AI

 Scalable and vector-based with editable text, these file types should be reserved for designers and used only when edits to your original artwork are needed (basically never).

 

When to Use:

Editing original artwork (Rebranding, expanding logo system)

Saving additional logo sizes and specs

Sharing with designers

Considerations:

You’ll need Adobe Illustrator to open these files.

You can access editable logo text in these files.

You can share these files with designers or whenever working files are requested. (Remember to include font files to ensure it opens properly.)

EPS

Scalable, vector-based file type without editable text used to save out additional sizes of your logo without pixelation or loss of quality

When to Use:

Saving additional logo sizes and specs

Sharing with printers

Print materials (business cards, brochures, etc.)

Oversized signage (billboards, vehicle wraps, posters, etc.)

Stickers and labels

Clothing and swag

Considerations:

You’ll need Adobe Illustrator, Corel Draw, or Photoshop to edit these files.

They’re not always readable on PCs.

You won’t be able to edit text.

You can enlarge these files to any size.

You can share these files with designers and printers (No need to include font files).

Printer Icon

Print Logos

CMYK / 300 dpi / Multiple Sizes

JPG

Versatile, pixel-based files with solid colored backgrounds, JPGs are a handy option for lots of uses, so we include a few large, high resolution versions in your library.

When to Use:

Business cards

Printed letterhead

Brochures

Postcards

 

Considerations:

JPEG files don’t need fancy software to open them.

They’re compressed, so they’re very lightweight.

Don’t scale larger. (It will look blurry and pixelated if you do.)

Don’t resize or resave from these files. (Image quality will degrade each time you do.)

PDF

Universal file types that retain vector information and editing capabilities (like an .Ai or .EPS), but can be opened without proprietary software.

When to Use:

Sharing with printers

Print materials (business cards, brochures, etc.)

Stickers and labels

Clothing and swag

Considerations:

They’re an easy-to-read file format that’s easy to share.

Formatting stays consistent on every device.

PDFs support transparent backgrounds.

You’ll need Adobe Illustrator to edit these files.

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Web Logos

RGB / 72 dpi / Multiple Sizes

JPG

Versatile, pixel-based files with solid colored backgrounds, JPGs are compressed, lightweight, and especially handy for web applications. You’ll find a range of common web sizes saved in your library.

When to Use:

Websites and blogs

Social media

Email marketing

Presentations

Considerations:

JPG files don’t need fancy software to open them.

They’re compressed, so they’re very lightweight.

Don’t scale larger. (It will look blurry and pixelated if you do.)

Don’t resize or resave from these files. (Image quality will degrade each time you do.)

PNG

 Transparency-friendly and lossless compression, these files are perfect for almost any digital application, especially perfect for logos with no background color.

When to Use:

Websites and blogs
Social media
Email marketing
Presentations
Digital letterhead
Favicons (the tiny icon in your browser tab)
Photography (e.g. to add a watermark)

Considerations:

PNGs won’t lose quality when resaved.

They have transparent backgrounds. (No awkward white box!)

They’re an easy-to-read file format that’s easy to share.

Don’t scale larger. (It will look blurry and pixelated if you do.)