Iroquois Wine & Spirits
Iroquois Wine & Spirits is a neighborhood staple in Bellevue. While dedicated customers return for the friendly atmosphere and welcoming staff, the store's low profile makes it challenging to find. In order to reach new customers and engage existing ones, Iroquois Wine & Spirits needed an identity update that celebrated their history and brand integrity, while embracing changes to the industry.
We refreshed the logo and developed a cohesive brand guide. Working with their team, we developed marketing pieces, like ads and flyers, and templates for in-house development. Signage was updated throughout the store. New growlers and tags were designed for their on-tap beer program. A simple Wordpress site was designed and a content management plan developed to help keep the site current.