Homeschool Series: Lesson 01

Homeschool Series | Lesson 01

Sketched image of a woman pulling book from a book shelf | Build an A+ Asset Library

Focusing Downtime

on Your Brand

By // Circa Studio

How to Build an A+ Asset Library

Imagine you’re in the middle of your usual hustle—work, meetings, customers, whatever your ‘busy’ looks like.

Then you get a phone call. A local company wants to promote your business. They just need some basic stuff by end of day: a logo for a sponsorship brochure, a headshot or photo, a statement about your business, that sort of thing.

Fast forward several hours. You sent your logo in the morning, but your new promo partner needs something ‘print ready’ and whatever that is, yours isn’t. You’re sifting through old emails because you’re somewhat sure you sent a decent version of your elevator pitch to somebody at some point. Now you’re cursing your past self for not giving the email a subject line that said “elevator pitch,” and you’re left questioning the very nature of your existence.

Have we just written your biography? Well, it’s not too late to make some edits. We’ve prepared the following checklist of asset essentials that will make your marketing efforts quick and easy.

A+ Asset Library Checklist

logomark

Working file (AI or EPS)

 

Print JPEG (CMYK 500 px wide at 300 dpi)

 

Web JPEG (RGB 500 px wide at 72 ppi)

 

Web PNG (RGB 500 px wide at 72 ppi)

photography

Team headshots

 

Business exterior / interior

 

Popular products / services

 

Lifestyle photos

Basic Promo

Small – postcard size (half sheet or 4 x 6 in)

 

Large – flyer (one-pager standard 8.5 x 11 in)

Elevator Pitch - quick brand messaging that is easy to recite

Tagline (one sentence or less)

 

Mission / vision

 

2-story script (100 words or less)

 

10-story script (500 words or less)

Homeschool Series | Lesson 01

Sketched image of a woman pulling book from a book shelf | Build an A+ Asset Library

Focusing Downtime

on Your Brand

By // Circa Studio

How to Build an A+ Asset Library

Imagine you’re in the middle of your usual hustle—work, meetings, customers,
whatever your ‘busy’ looks like.

Then you get a phone call. A local company wants to promote your business. They just need some basic stuff by end of day: a logo for a sponsorship brochure, a headshot or photo, a statement about your business, that sort of thing.

Fast forward several hours. You sent your logo in the morning, but your new promo partner needs something ‘print ready’ and whatever that is, yours isn’t. You’re sifting through old emails because you’re somewhat sure you sent a decent version of your elevator pitch to somebody at some point. Now you’re cursing your past self for not giving the email a subject line that said “elevator pitch,” and you’re left questioning the very nature of your existence.

Have we just written your biography? Well, it’s not too late to make some edits. We’ve prepared the following checklist of asset essentials that will make your marketing efforts quick and easy.

A+ Asset Library Checklist

Working file
(AI or EPS)

 

Print JPEG
(CMYK 500 px wide at 300 dpi)

 

Web JPEG
(RGB 500 px wide at 72 ppi)

 

Web PNG
(RGB 500 px wide at 72 ppi)

Headshots of employees

 

Business exterior / interior

 

Popular products / services

 

Lifestyle photos

Basic Promo

Small – postcard size
(half sheet or 4×6 in)

 

Large – flyer
(one-pager standard 8.5×11 in)

Tagline
(one sentence or less)

 

Mission / vision

 

2-story Script
(100 words or less)

 

10-story Script
(500 words or less)