All things branding, marketing, and design inspiration
Building trust and brand recognition happens over time through consistent, positive experiences with your company or product. The good news: brand consistency and repetition also streamline your marketing efforts!
Like dating or making new friends, marketing is all about building relationships, and a lot of the same rules apply. Let’s look at four ways you can personalize your marketing efforts to build trust, deepen relationships, and bring more value to your customers.
Let’s be clear, when it comes to effective marketing, nothing beats a straightforward message that tells your customers exactly what you offer and how to get it. We have five easy marketing tips (and some great examples) to help you put your customers first and add clarity to your brand.
At a recent Circa Lunch & Learn, Mila kindly shared her creative journey with us along with six tips on embracing our discomfort zone, sound advice for creatives at any stage in our careers.
Learn about logo files and how and where to use them. If you just got fresh brand assets from Circa, consider this your official logo un-boxing cheat sheet.
Collaborating remotely with your team can be tough. While digital teamwork will never replace in-person in our book, with practice, it can be a great way to work.
We’ve prepared the following checklist of asset essentials to always have on hand that will make your marketing efforts quick and easy.
DPI, MB, OMG! This third helping of alphabet soup is all about file size. We’re talking about dimensions and density.
CMYK, RGB, PMS—alphabet soup is on the menu! Understanding the basics of color modes means colors always look the way you want in print and online.
PSD, JPG, PDF, IDK? Acing the basics of file types will save time and hassle and make sure brand visuals always look their best.