Big Visual Group | Lunch & Learn

Big Visual Group

Big Visual Group is a sign and print company located in Nashville that offers a wide variety of products and services for any project you would have in mind. Our office met with Brenda Richardson, Big Visual Group’s sales consultant. She met with us and served as our tour guide taking us on a journey throughout the newly renovated and rebranded facility.

While receiving our tour of Big Visual Group one thing stood out to all of us, the potential they possess. With its vast assortment of printers, devices, and other machines the company has the ability to create pretty much anything. Throughout the facility are examples of the possibilities they can provide, from billboard sized advertisements stored in the back, to the custom banners hanging from the second floor promoting the company values. Not all of their examples are work related however, evident by the eight-foot-tall incredible hulk that stood watching us as we wandered the facility. When asked why they printed it our guide told us it was “Just to test out the new printer”.

As we descended further into the facility our group got to see the more hands on services Big Visual Group offers. We stopped and chatted with a few employees surgically applying a new decal to the side of a van, learning about the various steps and complications present in the process. After a lengthy discussion about the prospects of buying and decaling our own company car, we saw more fabrication aspects of the facility, molds being made for signs, endless rows of machines able to create rendered objects, and employees constructing and creating signage for various high-end companies and organizations. We left that area of Big Visual Group with our minds spinning and our stomachs growling.

After situating ourselves in Big Visual Group’s conference room with questions on our minds and food on our plates, Brenda introduced us to a few graphic designers that worked at the company and they were kind enough to answer some of our questions. As the discussions began,  the designers told us about their roles in Big Visual Group  and one thing became very clear, everything the Big Visual Group designers did, they did with a purpose.

The process of Big Visual Group is as intricate and expansive as their potential. This idea became apparent when Jake Swimmer, one of the designers on staff, explained the process behind the company’s most recent rebranding and renovation. Jake explained that while the new renovation is ascetically pleasing it also reflects the new brand and direction the company is moving towards. The large B that serves as the company’s logo mark features a 45-degree angle to give it the illusion of depth and dimension. This 45-degree angle is utilized heavily in the rebrand from the slanted stripe of color on the company vehicles to the rotation of the wood paneling on the walls which also falls in a 45-degree angle. Even more impressive were the pool signs outside that are all crafted with different aspects of the logo present in their iconography. These subtle touches and the sheer scope of the attention to detail presented us with an understanding of the professionalism that Big Visual Group brings to every project both internal and external.

About Lunch & Learn

At Circa, we have a bold understanding that education never just stops after college. This has been the motivation for our new series: Lunch & Learn. Every month we will have lunch with some of the brightest people in the creative field ranging from painters to SEO masters; and poke their brains to get a better understanding of the world and our role as visual communicators.

About Big Visual Group

Since 1994, Big Visual Group has crafted inventive visual products to help clients showcase their brand’s identity, maximize visual impact, and make a big impression. Headquartered in Nashville, TN, in a 40,000-square-foot print production and sign fabrication facility, Big Visual Group® services companies nationwide.

About Big Visual Group

Since 1994, Big Visual Group has crafted inventive visual products to help clients showcase their brand’s identity, maximize visual impact, and make a big impression. Headquartered in Nashville, TN, in a 40,000-square-foot print production and sign fabrication facility, Big Visual Group® services companies nationwide.