Area 2 Trading Co.
Area 2 Trading Co is local consignment curated by Liza Canale. When A2TC approached us, it was a small business operating out of the Liza's garage. She needed a brand identity, marketing materials and an e-commerce site.
The brand represents old and new. The logo evokes the antique furniture stamp with a modern typeface. The stark white of the website helps products stand out and differentiates A2TC from the typical consignment store. Natural textures like watercolor are used throughout marketing materials to represent the nature of her home goods. The first phase of the website was designed to focus on e-commerce. As A2TC has grown, Liza's blog and her events needed a more prominent placement. Other deliverables include e-newsletters, blog posts, content strategy, invitations and event signage.
Website Development (Wordpress)
Social Media Creative