506 Lofts are industrial, modern lofts in the heart of downtown Nashville, Tennessee available for short term rentals. It was important to reflect the modern aesthetic of the lofts, while embracing their historic significance.
While developing the brand, Circa was inspired by the rich history of the building. The peak of its activity occurred in the 1940's when the location housed Harvey's department store. Combining the Art Deco aesthetic similar to that used at the time with modern lines and layout, the 506 Lofts brand has a distinct look with a Nashville vibe. Other deliverables included the website, the branded guide book, branded materials for the lofts and a custom designed wooden media card.